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Be part of the change!

Download the posters in your language and share them in schools, at workplace or in places around the city where children spend leisure time with their families.

Male educators are a very small percentage of the teaching staff in early years and primary schools. The low interaction with male role models negatively impacts children’s cognitive development.


Cultural stereotypes on boys’ and girls’ expected roles lead to gender segregation in the labour market. It negatively affects the added value of diversity at the workplace in many sectors.


Gender stereotypes limit children aspirations and talents. Families, schools and communities share a responsibility in overcoming unconscious and harmful cultural bias.