In Spain toy advertisements will not be allowed to associate girls with domestic work or a sexualized image.
In Spain a new self-regulation code, which replaces the 2005 code, has been agreed between the Government and the advertising and toy industry under which no advertisements will be produced that use the image of girls in a discriminatory or vexatious way in advertisements aimed at minors. The aim is to make toy commercials more egalitarian, truthful and constructive, fundamental aspects for the protection and development of children.
The code is made up of 64 deontological rules that must be respected in the development, execution and dissemination of advertising campaigns and messages aimed at children under 15 years of age, with special attention to the 0 to 7 years age group due to their greater vulnerability.
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