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Parents & Families


Gender stereotypes unintentionally affect our behaviours towards children, thus leading to the replication of gendered role in the family, at the workplaces and in the society as a whole.

All together we can make the difference for each and every child, right now.

What’s in for me?

Vote here your favorite poster

Download, print and share the A3 posters

Ask for your printed copies of the posters (limited number available)

Suggest us other images or ideas for our campaign by writing us here


Don’t miss the opportunity to share the videos with your friends, children and their teachers at school.

Gender Equality – How to eliminate gender bias in classrooms

GET UP Video on “Waste of talent”

BBC. (2017). Girl toys vs boy toys: The experiment – BBC Stories

MullenLowe Group. (2016). Inspiring The Future – Redraw The Balance

Always. (2014). Always #LikeAGirl

Parallel Scene: This Way or That Way – video produced by the project Gender SensED